Home > Uncategorized > TV Commercial Shoot at Celebration! Cinema!

TV Commercial Shoot at Celebration! Cinema!

Jennifer GaroneBy Jennifer Garone
Marketing & Events Specialist

On Friday, June 4 we asked our Facebook fans and Twitter followers if they were interested in 15 seconds of fame. They answered the casting call! On Tuesday, June 8, about 80 of our best fans showed up at Celebration! Cinema North to be extras in 15 second television commercials.

Getting Paid in Concessions
As guests checked in on the day of the shoot, they were given a $10 Celebration! Cinema gift card and a coupon for a free combo to use as a later date. The extras were then ushered into the IMAX auditorium where they witnessed the production crew setting up lights and a green screen and working with the paid talent on the initial scenes. Our extras enjoyed their unlimited complimentary pop & fresh popcorn (8:30 a.m. is not too early to enjoy movie treats!) as they watched the Hollywood magic unfold. Answering movie trivia and questions about Celebration! Cinema earned the extras free movie SWAG during down times of the shoot.

Once the crew had the initial scenes for the IMAX commercial in the can, the extras piled into the seats surrounding the hired talent and filled the role of “movie theatre audience”. The group was packed with naturals and it only took a few takes of “act scared!”, “act excited!”, “act like something is hilarious!” before the director called, “that’s a wrap!”

Flick the Movie KidCommercial #2
The crew then moved to a digital auditorium and we brought in a new batch of extras for to film a scene for the second commercial, which will be a generic ad for Celebration! Cinema. After following the same format as we did for the first commercial (SWAG give-aways during downtime, instructions to “act sad! Act happy! Act scared!”) the extras were genuinely thanked for their participation. Within minutes of being dismissed, the extras began tweeting and posting Facebook messages raving about their fabulous experience.

Green screens and vikings
We needed more space to shoot three of the scenes for the second commercial, so after the shooting in the digital auditorium was complete, the crew made the move to the theatre lobby. Unsuspecting theatre patrons stopped before and after their movies to watch our hired talent acting in a variety of costumes. (It proved highly entertaining to see an actor in full chain mail, wielding a sword and shield and screaming like a Viking in the middle of a theatre lobby, particularly since the scenes were shot in front of a green screen, which means the background will be added during the editing process.)

After a 10 hour day, the filming was done. It was a very exciting process and I’m glad that so many of our fans were able to be a part of it. We expect to have the final commercials within a few weeks, and in addition to airing on television, we’ll post them to our Facebook page.

Thank you to all of our fans who answered our casting call!

Jennifer Garone is the Marketing & Events Specialist at Celebration! Cinema

  1. Beth
    June 29, 2010 at 3:12 pm

    Is the final product available for viewing yet? 🙂

  2. Celebration! Cinema
    July 1, 2010 at 12:46 pm

    Not yet Beth! We hope to have it soon!

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