Archive for May, 2010

Transitioning to Digital IMAX at Celebration! Cinema Lansing

By Bob Brown
Chief Projectionist

Digital IMAX Transition at Celebration! Cinema LansingIn early May, the Celebration! Cinema Lansing IMAX theatre switched from the traditional film-based projection format to the latest IMAX digital format.   The transformation took about two weeks to complete.  All of the old equipment had to be removed; new projection port windows installed and new sub speakers had to be set.

The main reason behind this transition is to better serve our Lansing guest in assuring that Lansing will be showing the latest IMAX releases.  In December, Lansing was not able to receive a film print of AVATAR.  This situation made it clear to J.D. Loeks, President of Loeks Theatres, Inc. that a change needed to be made.

About the New Technology
The Digital IMAX system is based on using two 2k Christie digital projectors.  IMAX has “souped up” these projectors with their proprietary image enhancing real-time monitoring system.  This system relies on a camera that monitors the screen at all times and makes any necessary corrections to the image that you see on the screen, assuring that the show is always the best it can be.

Along with the new projectors, we upgraded the sound system by installing new amps, upgrading the current speakers with new crossovers to better reproduce the sound, and installed 16 new sub speakers.  After the speakers where upgraded, a sound engineer from IMAX “re-tuned” the speakers to the auditorium to ensure the absolute best sound reproduction for our guests.

What about the old projectors?
During the installation, the old projectors were taken out. However, during the install installation in 2003, these projectors were dropped in the booth through the ceiling using a huge crane.  We thought that we could remove these projectors, which weigh 1500 pounds using a furniture mover and lots and lots of manpower.  After some struggles, we managed to get them down from the booth and transported them to Grand Rapids where they will be used for training, a source of parts, and other uses.

See below for a gallery of some of the pictures we took during the upgrade:

Bob Brown is the chief projectionist and a certified IMAX SPP Technician at Celebration! Cinema.

Summer League Softball with Celebration! Cinema

By Russ Waligorski
Assistant Manager, Celebration! Cinema Lansing

Celebration! Cinema SoftballThis is the second year that Celebration! Cinema in Lansing has done a co-ed softball for Lansing Parks and Recreation’s summer league. There are 14 people on the team this summer, most of them returning from last year. Last year the team went 3-9 with all three wins coming from behind in the last inning. This year the team is 2-1 and has greatly improved on defense. Games are played on Monday nights at Benjamin Davis Park located off Pleasant Grove near the intersection of Jolly and Pleasant Grove.  So far this year we have hit four home runs and made a couple key double plays to help us win games. We have also had Flick there to help cheer us on and get our fans into the game.  For a full schedule of game times visit

Celebration! Cinema Softball

“Letters to Juliet” Ladies’ Night Out Recap

Ladies Night Out at Celebration! CinemaJennifer GaroneBy Jennifer Garone
Marketing & Events Specialist

Star 105.7 knows how to throw a party! On Friday night, close to 200 ladies gathered at Celebration! Cinema North for mingling, munchies and a movie.

The party started at 6:30 p.m. in The Wave Room with guest getting VIP treatment from each vendor: chocolate covered strawberries from The Melting Pot, complimentary wine samples from Cascade Winery, and chair massages from Great Lakes Chiropractic. Other vendors, such as Elite Body Shapers, Facial Expressions and Mary K Cosmetics by Brooke Bennett showcased their fabulous products. Also among the vendors ensuring the party goers were having a great time were GR Computer Solutions, The Gold and Silver Exchange, Youngevity Botanical Spa Collections and Uptown Bags for Downtown Girls.

To get into the mood of Letters to Juliet, which is set in Verona, the crowd socialized while enjoying the Italian-themed hors d’oeuvres including pear & brie, mini pizzas, spanakopita, green apple salad and pasta wheels in a sweet and sour salad. The cash bar drink special was pineapple granitas garnished with fresh mint and lemon zest. (Available in both alcoholic & non, to cater to everyone at this all ages party!)

At 8 p.m., party goers headed to a theatre auditorium where Star 105.7’s Kelly Iris gave away over $2,000 in sponsors’ prizes! A beautiful necklace from Roger’s Jewelers, microderm abrasion and a facial from Indigo Medspa, and a package including a 3 month membership, tanning and a ½ hour massage from Westside Fitness were among the coveted items awarded. The night was then capped off with the private screening of Letters to Juliet starring Amanda Seyfried & Vanessa Redgrave.

Ladies Night Out at Celebration! CinemaTickets for this event were only $20. Star 105.7 has more Ladies’ Nights Out in the works, so be sure to stay tuned to their station, and to Celebration Cinema’s Facebook page for upcoming party announcements. This party sold out in advance, so you’ll want to be the first to know so you don’t miss out!

Categories: Uncategorized

Old White Guy Meets 50 Cent

Ron Van TimmerenBy Ron VanTimmeren
Vice President, Programming

50 Cent at Celebration! CinemaI have teenage children but that’s about as close as I’ve ever gotten to 50 Cent… until Tuesday night (5/11/2010).  That’s when I came face to face with the man, the myth, the legend who, in his movie roles, is credited as Curtis “50 Cent” Jackson.  What a cool guy.

50 was at Celebration! Cinema North to support his movie Caught in the Crossfire along with Producer Randall Emmett and Writer/Director Brian Miller.  Curtis, Randall and Brian all spoke before and after the movie and they were sincerely thankful for the audience support, the City of Grand Rapids support and the support of the West Michigan Film Office and the Michigan Film Commission. As a result of the generosity of the filmmakers, the star and the guests, we were able to raise $7,690.00 for the West Michigan Film Office!  Rick Hert and his “crew” there are doing a wonderful job facilitating the development of show biz and show biz jobs here in West Michigan.  We all want to keep the Michigan Tax Incentive for movie-making going!

Curtis looked great.  He has been on some kind of movie-star-loosing-weight-for-a-role diet, so he seems trim compared to older pictures I have seen of him.  He’s an attractive guy who knows how to put together the jeans and tan shirt & boots look.  He has a killer smile and charm… “I want to get my Obama on”, he says about meeting and greeting guests and the media.  He likes filming in Grand Rapids because “It’s quiet for me.  And it was easy for me to concentrate”.  Jackson and Director Brian Miller (who is from Grand Rapids) joked about 50 staying at Miller’s parent’s house, about 50 being shot in real life, about police officers and real life criminals – all in good fun.

Caught in the Crossfire – as the title implies – is a “crackerjack” action/suspense/cops and robbers thriller and will be distributed by Lionsgate Home Video (direct to DVD).  Curtis “50 Cent” Jackson has a several movies in various stages of production and post-production… 17 total movies he has been part of according to  We hope he’ll come back again sometime.

Caught in the CrossfireWhen I asked him what he would like from the concession stand, he replied, “Sprite”.  Yes, Sierra Mist was OK.

View a photo gallery from the Caught in the Crossfire premiere at Celebration! Cinema.

“Babies” Premier Party at Celebration! Cinema

Jennifer GaroneBy Jennifer Garone
Marketing & Events Specialist

The Wave Room at Celebration! Cinema North this past Friday (5/7) was buzzing with the type of energy that can only be produced from a room full of babies and those who love them!

To celebrate the opening of the documentary Babies, local vendors came to together to create an event to celebrate little ones and their parents. Nearly 180 individuals ranging in age from merely a few weeks old to their proud grandparents shopped the vendor tables, watched and participated in the child & maternity fashion show, learned about new products and opportunities for their bambinos and bonded with other parents as they enjoyed complimentary refreshments.

Baby Beloved, Emdins/USA Baby, Momsbloom, Hopscotch, GymCo, From the Heart Yoga Center, Stroller Strides, Flourish Photography, Captured in Clay and Celebration! Banquets & Catering all showcased their services and raffled off valuable prizes for those in attendance. You can view a slideshow of pictures from the event in the viewer below:

This slideshow requires JavaScript.

After the party concluded, the guests made their way to a theatre auditorium to enjoy a baby-friendly private screening of the new movie Babies. (I think it’s safe to say we’ve never before had so many strollers in an auditorium at one time!) The sound was turned down a bit to protect sensitive ears, and the lights were up to make entering & exiting the theatre easier.

The party in the Wave Room was free, and tickets to the private showing of this movie were at a special discounted rate of just $5/person (free for those under age 2).

If you missed this special event but are interested in attending baby-friendly movie screenings, be sure to check out our Monday Movies for Moms at Celebration! Cinema South & Celebration! Cinema Lansing.

Babies is now playing at Celebration! Cinema Grand Rapids North. View showtimes for Babies at Celebration! Cinema.

Jennifer Garone is the Marketing & Events Specialist at Celebration! Cinema.