Social Networking and Twilight

Eclipsing the rest of this post?
Since The Twilight Saga: Eclipse poster has been released, it should be shared here:

Social Networking’s Role
But I don’t want to discuss Twilight itself – there are many fine places around the Internet to do that – just its role in our social networking efforts and their benefit to our fans. Now, whether you’re commenting on this blog, being our fan on Facebook, or following us on Twitter, there are many ways to join the conversation with Celebration! Cinema online. We focused on Facebook back in November for a promotion involving The Twilight Saga: New Moon. We could tell by the advance ticket sales that there were going to be crowds lined up at midnight to see this film. Sure enough, the crowds were huge, and people from all over came to check out the latest installment of the Twilight series:

We used this opportunity to offer prizes to our fans and encourage them to join our Page on Facebook. We handed out cards with our Facebook page’s address printed on them and encouraged people to join the Page the next morning to see their pictures.

From a professional standpoint, here from my role in the marketing department, it was a great way to speak with 15,000 people directly about our Fan Page and all the offers we have. We offered incentives to join in the form of a photo tagging contest. Membership to the page grew pretty rapidly over the next few days. Hundreds, if not thousands, of new fans found our online presences on Facebook and Twitter.

From a fan’s standpoint, they got to see their group’s pictures shared with an audience of thousands, and became members of a page that gives away free movies and has all sorts of other contests and info. Several of them even won prizes just for appearing in a photo. In other words, both we and our fans greatly enjoyed the results of this promotion.

Naturally, we’d love to do this all over again! “Eclipse” comes out in June. What sort of contests, giveaways, or promotions would you like to see happen around its premiere? Another double (or triple) feature? Let us know your thoughts in the comments!

Jeremy Bronson is the E-Marketing Coordinator at Celebration! Cinema.

Welcome to the Celebration! Cinema Big Screen Blog

Flick the Movie Kid

Welcome to the Big Screen Blog, the official blog for Celebration! Cinema. This will serve as one of our newer efforts to use social media tools to interact with members of our community.

What will we write about?

We have several ideas for posts that we’ll create in the upcoming weeks:

• How the IMAX and IMAX 3D technology works
• Why we show what movies we show (“Why isn’t movie X playing in city Y?”)
• The evolution of projection technology
• Our educational partnerships
• Behind-the-scenes happenings at our theatres
• Social media marketing and our Facebook promotions
• Films made in Michigan

Missing anything important? Leave a comment or send us an email to let us know.

Who will write it?

I’m Jeremy Bronson, the E-Marketing Coordinator at Celebration! Cinema. I manage our social media presences (you should also be our fan on Facebook and follow us on Twitter) and work with the marketing department to make sure our guests have all the information they need and the best experience possible when they go to see movies at our theatres. But I won’t be writing everything. We plan to have several authors, from projectionists to management.

Enough meta-commentary. Thanks for checking us out.